{"id":9187,"date":"2018-05-16T15:22:59","date_gmt":"2018-05-16T13:22:59","guid":{"rendered":"http:\/\/heyj.institute\/?post_type=portfolio&amp;p=9187"},"modified":"2018-05-16T15:22:59","modified_gmt":"2018-05-16T13:22:59","slug":"conception-redaction-rapport-annuel-aprr","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/conception-redaction-rapport-annuel-aprr\/","title":{"rendered":"APRR"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding center \">\n<p><figure class=\"lazyload-container\" data-align=\"none\"><noscript><img class=\"alignnone wp-image-10996 size-full lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/aprr-cover.png\"><\/noscript><img loading=\"lazy\" class=\"alignnone wp-image-10996 size-full lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/aprr-cover.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--hide palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \">\n<p><span class=\"main-text\">Mission<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p class=\"big-text\">Renforcer le mod&egrave;le de concessions de services publics du r&eacute;seau d&rsquo;autoroutes.<\/p>\n<p class=\"p1\">Face aux enjeux de renouvellement des concessions de services publics, A5 et TBWA Corporate d&eacute;veloppent le positionnement du groupe APRR et renforcent son mod&egrave;le &eacute;conomique et soci&eacute;tal.<\/p>\n<p>A5 d&eacute;finit un argumentaire d&rsquo;influence et &eacute;crit les textes du site corporate du groupe APRR ainsi que son rapport annuel en ligne.<\/p>\n<p class=\"p1\"><strong><span style=\"font-size: 10pt;\"><br>\nMissions r&eacute;alis&eacute;es<br><\/span><\/strong><span style=\"font-size: 10pt;\">&mdash; Planning strat&eacute;gique<br>\n&mdash; Position paper sur le mod&egrave;le des concessions<br>\n&mdash; D&eacute;finition de la ligne &eacute;ditoriale<br>\n&mdash; Conception-r&eacute;daction du rapport annuel<br><\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-small-padding margin \">\n<p><figure class=\"lazyload-container\" data-align=\"none\"><noscript><img class=\"alignnone wp-image-9332 size-full lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/05\/aprr_nouveau_site_corporate_1.jpg\"><\/noscript><img loading=\"lazy\" class=\"alignnone wp-image-9332 size-full lazyload ll\" alt=\"\" width=\"912\" height=\"565\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/05\/aprr_nouveau_site_corporate_1.jpg\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">R&eacute;sultat<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n<p class=\"big-text\">Une remise en perspective du mod&egrave;le des concessions en France port&eacute; par un discours de la preuve. Une prise de parole claire pour reposer les bases argumentaires face &agrave; des critiques r&eacute;p&eacute;t&eacute;es.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><a href=\"http:\/\/www.aprr.com\" target=\"_blank\" rel=\"noopener noreferrer\">Voir le site<\/a><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wording influence, r\u00e9daction du site corporate et du rapport annuel en ligne. En route avec A5 et TBWA corporate.<\/p>\n","protected":false},"author":1,"featured_media":10412,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>APRR - LGH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/conception-redaction-rapport-annuel-aprr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APRR - LGH\" \/>\n<meta property=\"og:description\" content=\"Wording influence, r\u00e9daction du site corporate et du rapport annuel en ligne. 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