{"id":9184,"date":"2018-05-16T15:23:34","date_gmt":"2018-05-16T13:23:34","guid":{"rendered":"http:\/\/heyj.institute\/?post_type=portfolio&amp;p=9184"},"modified":"2018-05-16T15:23:34","modified_gmt":"2018-05-16T13:23:34","slug":"but","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/but\/","title":{"rendered":"BUT"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding center \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-11008 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/but-cover.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-11008 lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/but-cover.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--hide palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--hide palm--auto top-no-padding bottom-no-padding \">\n<p><span class=\"main-text\">Mission<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding margin \">\n<p class=\"big-text\">Faciliter le choix en magasin<\/p>\n<p class=\"p1\">A5 con&ccedil;oit la nouvelle prise de parole de BUT en magasin avec une tonalit&eacute; associant simplicit&eacute; et p&eacute;dagogie.<\/p>\n<p><strong><span style=\"font-size: 10pt;\">Missions r&eacute;alis&eacute;es<br><\/span><\/strong><span style=\"font-size: 10pt;\">&mdash; Audit du wording en magasin (wording checkstore)<br>\n&mdash; D&eacute;finition du tone of voice<br>\n&mdash; R&eacute;daction de la plateforme de marque<br>\n&mdash; Ecriture des supports d&rsquo;aide au choix <\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin full-width \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-11987 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/05\/but-image1-copy.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-11987 lazyload ll\" alt=\"\" width=\"2500\" height=\"880\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/05\/but-image1-copy.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \">\n<p><span class=\"main-text\">R&eacute;sultat<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \">\n<p class=\"big-text\">Une marque plus claire, des rayons &eacute;pur&eacute;s en termes de prise de parole, une meilleure orientation. Tout devient plus simple avec BUT.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle plateforme de marque et un storytelling d&rsquo;aide au choix pour aller droit \u00e0 l&rsquo;essentiel !<\/p>\n","protected":false},"author":1,"featured_media":10422,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BUT - LGH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/but\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BUT - LGH\" \/>\n<meta property=\"og:description\" content=\"Une nouvelle plateforme de marque et un storytelling d&#039;aide au choix pour aller droit \u00e0 l&#039;essentiel !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/but\/\" \/>\n<meta property=\"og:site_name\" content=\"LGH\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lagrandehistoire.org\/#website\",\"url\":\"https:\/\/lagrandehistoire.org\/\",\"name\":\"LGH\",\"description\":\"Centre d&#039;art et d&#039;\\u00e9critures contemporaines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/lagrandehistoire.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/but\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/but\/#webpage\",\"url\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/but\/\",\"name\":\"BUT - LGH\",\"isPartOf\":{\"@id\":\"https:\/\/lagrandehistoire.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/but\/#primaryimage\"},\"datePublished\":\"2018-05-16T13:23:34+00:00\",\"dateModified\":\"2018-05-16T13:23:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/but\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/but\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/but\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/\",\"url\":\"https:\/\/lagrandehistoire.org\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/\",\"url\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/\",\"name\":\"Portfolio\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/but\/#webpage\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio\/9184"}],"collection":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/comments?post=9184"}],"version-history":[{"count":0,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio\/9184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/media\/10422"}],"wp:attachment":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/media?parent=9184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}