{"id":9148,"date":"2018-12-12T09:30:52","date_gmt":"2018-12-12T08:30:52","guid":{"rendered":"http:\/\/heyj.institute\/?post_type=portfolio&amp;p=9148"},"modified":"2018-12-12T09:30:52","modified_gmt":"2018-12-12T08:30:52","slug":"mcdonalds_conception_redaction","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/mcdonalds_conception_redaction\/","title":{"rendered":"McDo"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding center \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-11036 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/mcdonalds-cover.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-11036 lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/mcdonalds-cover.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--hide palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">Mission<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p class=\"big-text\">Refondre les prises de paroles de McDo sur le digital.<\/p>\n<p class=\"p1\">A5 d&eacute;finit le storytelling&nbsp;du nouveau site et de l&rsquo;appli McDo en cr&eacute;ant des contenus adapt&eacute;s &agrave; l&rsquo;heure et au profil de connexion. Une nouvelle <em>relation&nbsp;phygitale<\/em> est cr&eacute;&eacute; pour toucher les clients dans leurs habitudes de d&eacute;placement et de consommation.<\/p>\n<p><strong><span style=\"font-size: 10pt;\">Missions r&eacute;alis&eacute;es<br><\/span><\/strong><span style=\"font-size: 10pt;\">&mdash; Ecriture du parcours utilisateur<br>\n&mdash; Tone of voice \/ charte &eacute;ditoriale<br>\n&mdash; Cr&eacute;ation des premiers templates<br>\n&mdash; Ecriture des contenus<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin full-width \"><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-11876 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/12\/mcdonald-full.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-11876 lazyload ll\" alt=\"\" width=\"2500\" height=\"880\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/12\/mcdonald-full.png\"><\/figure><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">R&eacute;sultat<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n<p class=\"big-text\">Une nouvelle relation digitale qui augmente les ventes en magasin.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling du nouveau site et de l&rsquo;App McDo.<\/p>\n","protected":false},"author":1,"featured_media":10428,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - 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