{"id":9079,"date":"2019-12-14T16:18:10","date_gmt":"2019-12-14T15:18:10","guid":{"rendered":"http:\/\/heyj.institute\/?post_type=portfolio&amp;p=9079"},"modified":"2019-12-14T16:18:10","modified_gmt":"2019-12-14T15:18:10","slug":"bledina","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/bledina\/","title":{"rendered":"Bl\u00e9dina"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding center \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter wp-image-11002 size-full lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/bledina-cover.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter wp-image-11002 size-full lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/bledina-cover.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--hide palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \">\n<p><span class=\"main-text\">Mission<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p class=\"big-text\">Contribuer &agrave; l&rsquo;engagement RSE de la marque en interne.<\/p>\n<p>A5 d&eacute;finit le brand manifesto RSE de Bl&eacute;dina autour de 5 th&eacute;matiques :<\/p>\n<p>_ La recherche orient&eacute;e vers les 1 000 premiers jours de l&rsquo;enfant<br>\n_ La qualit&eacute; irr&eacute;prochable des produits<br>\n_ L&rsquo;acc&egrave;s au plus grand nombre<br>\n_ La protection de l&rsquo;environnement<br>\n_ Le bien-&ecirc;tre des salari&eacute;s<\/p>\n<p>Le langage utilis&eacute; est direct, aspirationnel avec un discours de la preuve pour faire vivre chaque message dans la vie de tous les jours, pour tous les publics internes. Une charte de langage est mise en place pour parler d&rsquo;une m&ecirc;me voix et assurer une prise de parole coh&eacute;rente de la marque.<\/p>\n<p>En compl&eacute;ment, A5 r&eacute;alise un film interne (confidentiel) pour valoriser la d&eacute;marche et co-construire les bonnes pratiques avec l&rsquo;ensemble du personnel.<\/p>\n<p class=\"p1\"><strong><span style=\"font-size: 10pt;\"><br>\nMissions r&eacute;alis&eacute;es<br><\/span><\/strong><span style=\"font-size: 10pt;\">&mdash; Planning strat&eacute;gique<br>\n&mdash; D&eacute;finition d&rsquo;une charte de langage<br>\n&mdash; Cr&eacute;ation d&rsquo;un storytelling RSE<br>\n&mdash; Ecriture du brand manifesto<br>\n&mdash; Ecriture et r&eacute;alisation du film interne<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">R&eacute;sultat<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n<p class=\"big-text\">Une ad&eacute;quation totale entre le discours de la marque et son engagement soci&eacute;tal, avec des valeurs et des engagements unifi&eacute;s, pour parler d&rsquo;une m&ecirc;me voix en interne et vis-&agrave;-vis de l&rsquo;externe.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un storytelling, pas \u00e0 pas, pour accompagner la RSE Bl\u00e9dina.<\/p>\n","protected":false},"author":1,"featured_media":10165,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - 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