{"id":9022,"date":"2019-12-14T16:16:13","date_gmt":"2019-12-14T15:16:13","guid":{"rendered":"http:\/\/heyj.institute\/?post_type=portfolio&amp;p=9022"},"modified":"2019-12-14T16:16:13","modified_gmt":"2019-12-14T15:16:13","slug":"1886-viandes-du-massif","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/1886-viandes-du-massif\/","title":{"rendered":"1886 Les viandes du Massif"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-large-padding center margin \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-10988 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/1886-cover.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-10988 lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/1886-cover.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin title-portfolio \">\n<p><span class=\"main-text\">Mission<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p class=\"big-text\">Cr&eacute;er une nouvelle r&eacute;f&eacute;rence de la viande premium et &eacute;co-responsable.<\/p>\n<p class=\"p1\">En collaboration avec l&rsquo;agence Divine Com&eacute;die, A5 part &agrave; l&rsquo;origine de la viande du collectif Valomac et des montagnes du Massif Central pour prendre de la hauteur sur la consommation de viande. L&rsquo;atelier cr&eacute;e la r&eacute;f&eacute;rence d&rsquo;une viande de qualit&eacute;, &eacute;co-responsable et durable : une viande de montagne, originaire du Puy de Sancy, le plus haut sommet du Massif Central, d&rsquo;une altitude de <em>1886m<\/em>. La plateforme de marque pose les bases des grands axes de communication.<\/p>\n<p class=\"p1\"><strong><span style=\"font-size: 10pt;\">Missions r&eacute;alis&eacute;es<br><\/span><\/strong><span style=\"font-size: 10pt;\">&mdash; Ecriture de la plateforme de marque<br>\n&mdash;&nbsp;Naming<br><\/span><span style=\"font-size: 10pt;\">&mdash; Accroche &amp; Baseline<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-small-padding bottom-large-padding full-width \">\n\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">R&eacute;sultat<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \">\n<p class=\"big-text\">Un lancement r&eacute;ussi autour du d&eacute;fi du manger mieux, avec une reflexion sur la consommation de viande. 1886 est un invitation &agrave; &laquo;prendre de la hauteur sur la viande&raquo;.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Naming et storytelling de la nouvelle marque de viande premium.<\/p>\n","protected":false},"author":1,"featured_media":10155,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - 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