{"id":8361,"date":"2019-12-14T16:09:44","date_gmt":"2019-12-14T15:09:44","guid":{"rendered":"http:\/\/heyj.institute\/?post_type=portfolio&amp;p=8361"},"modified":"2019-12-14T16:09:44","modified_gmt":"2019-12-14T15:09:44","slug":"joon","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/joon\/","title":{"rendered":"Joon"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding center \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-11026 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/joon-cover.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-11026 lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/joon-cover.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--hide palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \">\n<p><span class=\"main-text\">Mission<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p class=\"big-text\">Cr&eacute;er le nom et la plateforme de la nouvelle marque du groupe Air France avec l&rsquo;agence Brandimage.<\/p>\n<p class=\"p1\">Le groupe Air France cr&eacute;e une nouvelle compagnie a&eacute;rienne. C&rsquo;est le voyage nouvelle g&eacute;n&eacute;ration Air France, qui profite de toute l&rsquo;expertise de sa grande s&oelig;ur avec une exp&eacute;rience compl&egrave;tement nouvelle et atypique. Court, percutant et international, le nom Joon a &eacute;t&eacute; imagin&eacute; pour s&rsquo;adresser au monde entier et cible particuli&egrave;rement une client&egrave;le de jeunes actifs, les millennials.<\/p>\n<p class=\"p1\"><strong><span style=\"font-size: 10pt;\"> Missions r&eacute;alis&eacute;es<br><\/span><\/strong><span style=\"font-size: 10pt;\">&mdash; Planning strat&eacute;gique<br>\n&mdash; Plateforme de marque<br>\n&mdash; Naming<br>\n&mdash; D&eacute;finition du ton de voix<br>\n&mdash; Ecriture du brandbook <\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">R&eacute;sultat<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n<p class=\"big-text\">Une relation directe, joyeuse et contemporaine qui renouvelle l&rsquo;exp&eacute;rience de l&rsquo;avion.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ation du naming et de la plateforme de marque. Bienvenue \u00e0 bord.<\/p>\n","protected":false},"author":1,"featured_media":11861,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joon - LGH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/joon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joon - LGH\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9ation du naming et de la plateforme de marque. 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