{"id":8317,"date":"2019-12-14T16:12:20","date_gmt":"2019-12-14T15:12:20","guid":{"rendered":"http:\/\/heyj.institute\/?post_type=portfolio&amp;p=8317"},"modified":"2019-12-14T16:12:20","modified_gmt":"2019-12-14T15:12:20","slug":"boursorama","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/boursorama\/","title":{"rendered":"Boursorama Banque"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding center \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-11006 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/boursorama-cover.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-11006 lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/boursorama-cover.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--hide palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \">\n<p><span class=\"main-text\">Mission<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p class=\"big-text\">Lib&eacute;rer les clients des contraintes de la banque traditionnelle. Avec une relation plus simple, plus directe.<\/p>\n<p>Pionni&egrave;re de la banque en ligne, Boursorama a d&eacute;j&agrave; s&eacute;duit pr&egrave;s de 800 000 clients. Pour renforcer son leadership et conqu&eacute;rir de nouveaux clients, la marque choisit de clarifier sa plateforme de marque et son ton de voix.<\/p>\n<p>BETC fait appel &agrave; A5 pour cr&eacute;er la plateforme discursive et la r&eacute;daction des contenus de la marque. Ensemble, nous cr&eacute;ons une nouvelle vision de la banque en ligne et une nouvelle relation commerciale avec les mots justes, pour chaque situation, de la souscription d&rsquo;un compte en ligne &agrave; la gestion des comptes au quotidien.<\/p>\n<p class=\"p1\"><strong><span style=\"font-size: 10pt;\"><br>\nMissions r&eacute;alis&eacute;es<br><\/span><\/strong><span style=\"font-size: 10pt;\">&mdash; D&eacute;finition du langage book digital<br>\n&mdash; Editorialisation du site boursoramabanque.fr<br>\n&mdash; Naming de nouveaux services<br>\n&mdash; Conception-r&eacute;daction des messages commerciaux<br><\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">R&eacute;sultat<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n<p class=\"big-text\">Un parcours clients simple avec des messages qui facilitent la vie des clients, de la souscription &agrave; l&rsquo;adoption de nouveaux services.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ation de la plateforme relationnelle et UX copywriting.<\/p>\n","protected":false},"author":1,"featured_media":10157,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boursorama Banque - LGH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/boursorama\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boursorama Banque - LGH\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9ation de la plateforme relationnelle et UX copywriting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/boursorama\/\" \/>\n<meta property=\"og:site_name\" content=\"LGH\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lagrandehistoire.org\/#website\",\"url\":\"https:\/\/lagrandehistoire.org\/\",\"name\":\"LGH\",\"description\":\"Centre d&#039;art et d&#039;\\u00e9critures contemporaines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/lagrandehistoire.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/boursorama\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/boursorama\/#webpage\",\"url\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/boursorama\/\",\"name\":\"Boursorama Banque - LGH\",\"isPartOf\":{\"@id\":\"https:\/\/lagrandehistoire.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/boursorama\/#primaryimage\"},\"datePublished\":\"2019-12-14T15:12:20+00:00\",\"dateModified\":\"2019-12-14T15:12:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/boursorama\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/boursorama\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/boursorama\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/\",\"url\":\"https:\/\/lagrandehistoire.org\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/\",\"url\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/\",\"name\":\"Portfolio\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/boursorama\/#webpage\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio\/8317"}],"collection":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/comments?post=8317"}],"version-history":[{"count":0,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio\/8317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/media\/10157"}],"wp:attachment":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/media?parent=8317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}