{"id":8302,"date":"2019-12-14T16:14:26","date_gmt":"2019-12-14T15:14:26","guid":{"rendered":"http:\/\/heyj.institute\/?post_type=portfolio&amp;p=8302"},"modified":"2019-12-14T16:14:26","modified_gmt":"2019-12-14T15:14:26","slug":"ocp","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/ocp\/","title":{"rendered":"OCP"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding center \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-11038 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/ocp-cover.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-11038 lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/ocp-cover.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--hide palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \">\n<p><span class=\"main-text\">Mission<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p class=\"big-text\">Rassembler l&rsquo;ensemble des parties prenantes dans une logique de co-construction d&rsquo;un mod&egrave;le p&eacute;renne de sant&eacute;.<\/p>\n<p>En collaboration &eacute;troite avec l&rsquo;ensemble des &eacute;quipes marketing et technique, A5 con&ccedil;oit une plateforme de marque en mettant en sc&egrave;ne l&rsquo;id&eacute;e du mouvement pour une sant&eacute; au service de tous. L&rsquo;atelier&nbsp;place chaque acteur et notamment les officines dans un sch&eacute;ma de construction positive. En point d&rsquo;orgue, une baseline qui rassemble : <em>Avec vous, pour vous, une nouvelle sant&eacute; est en marche<\/em>.<\/p>\n<p class=\"p1\"><strong><span style=\"font-size: 10pt;\"><br>\nMissions r&eacute;alis&eacute;es<br><\/span><\/strong><span style=\"font-size: 10pt;\">&mdash; Planning strat&eacute;gique<br>\n&mdash; D&eacute;finition du nouveau territoire de marque<br>\n&mdash; Cr&eacute;ation du Langage Book du groupe et de ses marques-filles<br>\n&mdash; Naming<br>\n&mdash; Cr&eacute;ation&nbsp;de baselines Groupe + Marques-filles<br>\n&mdash; Ecriture et r&eacute;alisation de mood films<br>\n&mdash; Conception-r&eacute;daction de la campagne corporate<br>\n&mdash; Conception-r&eacute;daction des campagnes commerciales<br>\n&mdash; R&eacute;daction du dossier de presse<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin full-width \">\n<div style=\"padding: 30px 10%; position: relative; background-color: #0a0a0a;\">\n<p><iframe loading=\"lazy\" title=\"OCP&amp;VOUS\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/bYDaCI7_djE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">R&eacute;sultat<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n<p class=\"big-text\">Une communication g&eacute;n&eacute;reuse, innovante et f&eacute;d&eacute;ratrice autour d&rsquo;un acteur engag&eacute; dans la proximit&eacute; et l&rsquo;innovation.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A5 con\u00e7oit le storytelling du groupe OCP. Une nouvelle sant\u00e9 est en marche.<\/p>\n","protected":false},"author":1,"featured_media":11429,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OCP - LGH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/ocp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OCP - LGH\" \/>\n<meta property=\"og:description\" content=\"A5 con\u00e7oit le storytelling du groupe OCP. Une nouvelle sant\u00e9 est en marche.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/ocp\/\" \/>\n<meta property=\"og:site_name\" content=\"LGH\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lagrandehistoire.org\/#website\",\"url\":\"https:\/\/lagrandehistoire.org\/\",\"name\":\"LGH\",\"description\":\"Centre d&#039;art et d&#039;\\u00e9critures contemporaines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/lagrandehistoire.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/ocp\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/ocp\/#webpage\",\"url\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/ocp\/\",\"name\":\"OCP - LGH\",\"isPartOf\":{\"@id\":\"https:\/\/lagrandehistoire.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/ocp\/#primaryimage\"},\"datePublished\":\"2019-12-14T15:14:26+00:00\",\"dateModified\":\"2019-12-14T15:14:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/ocp\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/ocp\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/ocp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/\",\"url\":\"https:\/\/lagrandehistoire.org\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/\",\"url\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/\",\"name\":\"Portfolio\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/ocp\/#webpage\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio\/8302"}],"collection":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/comments?post=8302"}],"version-history":[{"count":0,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio\/8302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/media\/11429"}],"wp:attachment":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/media?parent=8302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}