{"id":8278,"date":"2019-12-14T16:08:37","date_gmt":"2019-12-14T15:08:37","guid":{"rendered":"http:\/\/heyj.institute\/?post_type=portfolio&amp;p=8278"},"modified":"2019-12-14T16:08:37","modified_gmt":"2019-12-14T15:08:37","slug":"citeo","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/citeo\/","title":{"rendered":"Citeo"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding center \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"size-full wp-image-11012 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/citeo-cover.png\"><\/noscript><img loading=\"lazy\" class=\"size-full wp-image-11012 lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/citeo-cover.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--hide palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \">\n<p><span class=\"main-text\">Mission<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p class=\"big-text\">Accompagner la fusion entre&nbsp;Eco-Emballages et Ecofolio pour cr&eacute;er une marque forte de l&rsquo;&eacute;conomie circulaire.<\/p>\n<p>A5 et Interbrand cr&eacute;e le naming CITEO en conjuguant l&rsquo;engagement citoyen pour la cit&eacute;, la performance &eacute;conomique et la performance environnementale. L&rsquo;&eacute;conomie circulaire prend forme avec une plateforme de discours coh&eacute;rente et des supports qui donnent vie &agrave; la fusion entre Eco-Emballages et Ecofolio. L&rsquo;atelier con&ccedil;oit la plateforme de marque,&nbsp;le manifesto, le brandbook et fait de chaque support un moment du cycle de vie des produits. Avec, en point d&rsquo;orgue, une tagline con&ccedil;ue comme un signe de ralliement : <em>Donnons ensemble une nouvelle vie &agrave; nos produits<\/em>.<\/p>\n<p class=\"p1\"><strong><span style=\"font-size: 10pt;\"><br>\nMissions r&eacute;alis&eacute;es<br><\/span><\/strong><span style=\"font-size: 10pt;\">&mdash; Planning strat&eacute;gique<br>\n&mdash; Naming<\/span><span style=\"font-size: 10pt;\"><br>\n&mdash; Cr&eacute;ation d&rsquo;une baseline<br>\n&mdash; Storytelling de l&rsquo;&eacute;conomie circulaire<br>\n&mdash; Ecriture du manifesto<br>\n&mdash; Ecriture du journal de marque<br>\n&mdash; D&eacute;finition d&rsquo;une charte de langage<br>\n&mdash; Conception-r&eacute;daction des supports de communication<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-8280 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/12\/1b197155659753.59c4d211af7f9.gif\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-8280 lazyload ll\" alt=\"\" width=\"1400\" height=\"788\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/12\/1b197155659753.59c4d211af7f9.gif\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-8286 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/12\/6165b955659753.5a15516492094.jpg\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-8286 lazyload ll\" alt=\"\" width=\"1400\" height=\"788\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/12\/6165b955659753.5a15516492094.jpg\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-8283 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/12\/7e3bed55659753.59c3b68b9f595.jpg\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-8283 lazyload ll\" alt=\"\" width=\"1400\" height=\"1050\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/12\/7e3bed55659753.59c3b68b9f595.jpg\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-8284 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/12\/16b56555659753.59c3b77711f9f.jpg\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-8284 lazyload ll\" alt=\"\" width=\"1400\" height=\"1400\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2018\/12\/16b56555659753.59c3b77711f9f.jpg\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">R&eacute;sultat<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n<p class=\"big-text\">Une posture de marque proche et innovante qui installe Citeo comme l&rsquo;acteur de r&eacute;f&eacute;rence du recyclage.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Naming et d\u00e9finition de la nouvelle plateforme de langage.<\/p>\n","protected":false},"author":1,"featured_media":10145,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Citeo - LGH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/citeo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citeo - LGH\" \/>\n<meta property=\"og:description\" content=\"Naming et d\u00e9finition de la nouvelle plateforme de langage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/citeo\/\" \/>\n<meta property=\"og:site_name\" content=\"LGH\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lagrandehistoire.org\/#website\",\"url\":\"https:\/\/lagrandehistoire.org\/\",\"name\":\"LGH\",\"description\":\"Centre d&#039;art et d&#039;\\u00e9critures contemporaines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/lagrandehistoire.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/citeo\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/citeo\/#webpage\",\"url\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/citeo\/\",\"name\":\"Citeo - LGH\",\"isPartOf\":{\"@id\":\"https:\/\/lagrandehistoire.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/citeo\/#primaryimage\"},\"datePublished\":\"2019-12-14T15:08:37+00:00\",\"dateModified\":\"2019-12-14T15:08:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/citeo\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/citeo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/citeo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/\",\"url\":\"https:\/\/lagrandehistoire.org\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/\",\"url\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/\",\"name\":\"Portfolio\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/citeo\/#webpage\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio\/8278"}],"collection":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/comments?post=8278"}],"version-history":[{"count":0,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio\/8278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/media\/10145"}],"wp:attachment":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/media?parent=8278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}