{"id":8271,"date":"2019-12-14T16:11:24","date_gmt":"2019-12-14T15:11:24","guid":{"rendered":"http:\/\/heyj.institute\/?post_type=portfolio&amp;p=8271"},"modified":"2019-12-14T16:11:24","modified_gmt":"2019-12-14T15:11:24","slug":"lenotre","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/lenotre\/","title":{"rendered":"Len\u00f4tre"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding center \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter wp-image-11034 size-full lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/lenotre-cover.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter wp-image-11034 size-full lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/lenotre-cover.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--hide palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">Au menu<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p class=\"big-text\">Plus de saveurs, un storytelling pour vivre les meilleures recettes de Gaston Len&ocirc;tre et re-d&eacute;couvrir l&rsquo;esprit p&acirc;tissier de la marque.<\/p>\n<p>Pour accompagner la nouvelle gamme chocolat de Len&ocirc;tre, A5 cr&eacute;e la charte de langage de la marque, d&eacute;finit une ligne &eacute;ditoriale pour les m&eacute;dias sociaux et con&ccedil;oit le brand content des nouvelles cr&eacute;ations chocolat.<\/p>\n<p>A5 cultive le geste des artisans du go&ucirc;t et &eacute;crit l&rsquo;univers de la marque pour transmettre la passion des recettes gourmandes et savoureuses. L&rsquo;atelier part &agrave; la rencontre de la marque avec Guy Krenzer (Double Meilleur Ouvrier de France et Directeur de la Cr&eacute;ation Len&ocirc;tre) et Marc Sibold (Chef chocolatier confiseur Len&ocirc;tre). Un vrai travail d&rsquo;&eacute;quipe pour faire vivre une passion commune du chocolat.<\/p>\n<p class=\"p1\"><strong><span style=\"font-size: 10pt;\"><br>\nMissions r&eacute;alis&eacute;es<br><\/span><\/strong><span style=\"font-size: 10pt;\">&mdash; Plateforme de marque<br>\n&mdash; Charte de langage<br>\n&mdash; Ligne &eacute;ditoriale<br>\n&mdash; R&eacute;daction des contenus<br><\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \">\n<p><span class=\"main-text\">R&eacute;sultats<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n<p class=\"big-text\">Une communication maitris&eacute;e, qui revient aux sources du savoir-faire gourmand et p&acirc;tissier de Gaston Len&ocirc;tre.<\/p>\n<p class=\"big-text\">4 kilos de pris &agrave; la fin de la mission.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les bonnes choses ont un nom. A5 cr\u00e9e le style r\u00e9dactionnel Len\u00f4tre. <\/p>\n","protected":false},"author":1,"featured_media":10149,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Len\u00f4tre - LGH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/lenotre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Len\u00f4tre - LGH\" \/>\n<meta property=\"og:description\" content=\"Les bonnes choses ont un nom. 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