{"id":8257,"date":"2019-12-14T16:22:49","date_gmt":"2019-12-14T15:22:49","guid":{"rendered":"http:\/\/heyj.institute\/?post_type=portfolio&amp;p=8257"},"modified":"2019-12-14T16:22:49","modified_gmt":"2019-12-14T15:22:49","slug":"air-france","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/air-france\/","title":{"rendered":"Air France"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-large-padding center margin \"><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-10957 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/05\/airfrance-cover.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-10957 lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/05\/airfrance-cover.png\"><\/figure><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p><span class=\"main-text\">Mission<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p class=\"big-text\">Bien plus que le seul confort &agrave; bord, nous concevons <span class=\"weight_lighter\"><em>une exp&eacute;rience de la destination<\/em><\/span> d&egrave;s les premiers points de contact pour faire de chaque instant un moment privil&eacute;gi&eacute; de conversation.<\/p>\n<p>Au sol comme en vol, A5 renforce, avec l&rsquo;agence Brandimage, la personnalit&eacute; de la marque Air France pour offrir &agrave; chaque passager une wording exp&eacute;rience unique et inoubliable. <span class=\"weight_lighter\"><em>Chaque mot compte<\/em><\/span> pour cr&eacute;er de la pr&eacute;f&eacute;rence et contribuer &agrave; la mont&eacute;e en gamme de la marque.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: 10pt;\">Missions r&eacute;alis&eacute;es<\/span><\/strong><br><span style=\"font-size: 10pt;\">&mdash; Co-conception du langage book<br>\n&mdash; D&eacute;finition de la personnalit&eacute; de marque<br>\n&mdash; Editorialisation du parcours client<br>\n&mdash; Conception-r&eacute;daction des messages et menus &agrave; bord<br>\n&mdash; Naming des programmes internes<br>\n&mdash; Conception-r&eacute;daction des messages d&rsquo;accueil dans les espaces Business<br>\n&mdash; Conception-r&eacute;daction des accroches partenaires (Cit&eacute; du Vin, Comit&eacute; Olympique pour les J.O. de Rio 2016, &hellip;)<br>\n&mdash; Naming de la future Chaine Air France TV<br>\n&hellip;<br><\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-large-padding full-width \">\n<div class=\"carousel artifact-slider arrows\"><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:100%\"><img class=\"lazyload\" src=\"https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_07-720x720.jpg\" data-srcset=\"https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_07.jpg 2440w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_07.jpg 1860w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_07.jpg 1240w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_07-720x720.jpg 720w\" title=\"AF_07\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"><\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:100%\"><img class=\"lazyload\" src=\"https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_03-720x720.jpg\" data-srcset=\"https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_03.jpg 2440w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_03.jpg 1860w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_03.jpg 1240w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_03-720x720.jpg 720w\" title=\"AF_03\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"><\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:100%\"><img class=\"lazyload\" src=\"https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_08-720x720.jpg\" data-srcset=\"https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_08.jpg 2440w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_08.jpg 1860w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_08.jpg 1240w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_08-720x720.jpg 720w\" title=\"AF_08\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"><\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:100%\"><img class=\"lazyload\" src=\"https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_09-720x720.jpg\" data-srcset=\"https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_09.jpg 2440w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_09.jpg 1860w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_09.jpg 1240w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/AF_09-720x720.jpg 720w\" title=\"AF_09\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"><\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:74.955908289242%\"><img class=\"lazyload\" src=\"https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/Air-France-1-720x540.jpeg\" data-srcset=\"https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/Air-France-1.jpeg 2440w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/Air-France-1.jpeg 1860w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/Air-France-1.jpeg 1240w, https:\/\/lagrandehistoire.org\/wp-content\/uploads\/2018\/09\/Air-France-1-720x540.jpeg 720w\" title=\"Air-France-1\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"><\/figure><\/div><\/div>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">R&eacute;sultat<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \">\n<p class=\"big-text\">Un langage de marque qui fait partie de l&rsquo;exp&eacute;rience Air France, <em><span class=\"weight_lighter\">la French touch partout dans le monde.<\/span><\/em><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Embarquement imm\u00e9diat pour la Wording Experience d&rsquo;Air France.<\/p>\n","protected":false},"author":1,"featured_media":10110,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Air France - LGH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/air-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Air France - LGH\" \/>\n<meta property=\"og:description\" content=\"Embarquement imm\u00e9diat pour la Wording Experience d&#039;Air France.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/air-france\/\" \/>\n<meta property=\"og:site_name\" content=\"LGH\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lagrandehistoire.org\/#website\",\"url\":\"https:\/\/lagrandehistoire.org\/\",\"name\":\"LGH\",\"description\":\"Centre d&#039;art et d&#039;\\u00e9critures contemporaines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/lagrandehistoire.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/air-france\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/air-france\/#webpage\",\"url\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/air-france\/\",\"name\":\"Air France - LGH\",\"isPartOf\":{\"@id\":\"https:\/\/lagrandehistoire.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/air-france\/#primaryimage\"},\"datePublished\":\"2019-12-14T15:22:49+00:00\",\"dateModified\":\"2019-12-14T15:22:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/air-france\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/air-france\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/air-france\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/\",\"url\":\"https:\/\/lagrandehistoire.org\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/\",\"url\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/\",\"name\":\"Portfolio\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/air-france\/#webpage\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio\/8257"}],"collection":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/comments?post=8257"}],"version-history":[{"count":0,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/portfolio\/8257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/media\/10110"}],"wp:attachment":[{"href":"https:\/\/lagrandehistoire.org\/index.php\/wp-json\/wp\/v2\/media?parent=8257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}