{"id":13524,"date":"2020-01-14T17:44:02","date_gmt":"2020-01-14T16:44:02","guid":{"rendered":"https:\/\/a5workshop.com\/?post_type=portfolio&amp;p=13524"},"modified":"2020-01-14T17:44:02","modified_gmt":"2020-01-14T16:44:02","slug":"joon-2","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/joon-2\/","title":{"rendered":"Joon"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding center \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-11026 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/joon-cover.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-11026 lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/12\/joon-cover.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--hide palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \">\n<p><span class=\"main-text\">Brief<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p class=\"big-text\">Creating the name and platform for the Air France Group&rsquo;s new brand with Brandimage.<\/p>\n<p>The Air France Group has created a new airline. This is the new generation Air France travel, which benefits from all the expertise of its sister company, all the while creating a completely new and atypical experience. Short, punchy and international, the name Joon has been imagined for its global evocativeness and is specifically targeted to a clientele of young working millennials.<\/p>\n<p class=\"p1\"><strong><span style=\"font-size: 10pt;\">What we delivered <\/span><\/strong><span style=\"font-size: 10pt;\"><br>\n&mdash; Strategic planning<br>\n&mdash;&nbsp;Brand platform<br>\n&mdash; Naming<br>\n&mdash; Tone of voice<br>\n&mdash; Writing the brandbook<br><\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">Result<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n<p class=\"big-text\">A direct, joyful and contemporary relationship that reshapes the experience of flying.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Naming and creation of the brand platform. Welcome on board.<\/p>\n","protected":false},"author":1,"featured_media":11862,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joon - LGH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/joon-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joon - LGH\" \/>\n<meta property=\"og:description\" content=\"Naming and creation of the brand platform. 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