{"id":13168,"date":"2019-12-14T16:23:07","date_gmt":"2019-12-14T15:23:07","guid":{"rendered":"http:\/\/heyj.institute\/portfolio\/sensee\/"},"modified":"2019-12-14T16:23:07","modified_gmt":"2019-12-14T15:23:07","slug":"sensee-2","status":"publish","type":"portfolio","link":"https:\/\/lagrandehistoire.org\/index.php\/portfolio\/sensee-2\/","title":{"rendered":"Sensee. Glasses."},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-large-padding center margin \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"aligncenter size-full wp-image-10942 lazyload ll\" src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/05\/sensee-cover.png\"><\/noscript><img loading=\"lazy\" class=\"aligncenter size-full wp-image-10942 lazyload ll\" alt=\"\" width=\"1500\" height=\"800\" data-src=\"https:\/\/a5workshop.com\/wp-content\/uploads\/2019\/05\/sensee-cover.png\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">Motto<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \">\n<p class=\"big-text\"><span class=\"weight_lighter\"><em>&ldquo;No bullshit marketing&ldquo;.<\/em><\/span><\/p>\n<p>At last a brand of glasses that dares tell the truth and doesn&rsquo;t hide behind promotions to justify expensive prices.<\/p>\n<p class=\"p1\"><strong><span style=\"font-size: 10pt;\"><br>\nWhat we delivered<br><\/span><\/strong><span style=\"font-size: 10pt;\">&ndash; Storytelling<br>\n&ndash; Brand platform<br>\n&ndash; Advertising campaign (Print, TV, Web)<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-medium-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-small-padding bottom-large-padding full-width \">\n\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding margin title-portfolio \"><span class=\"main-text\">Result<\/span><span style=\"letter-spacing: -6px; margin-left: 8px;\">_______________<\/span><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \">\n<p class=\"big-text\">An honest image. <em>Crystal clear communication. Tongue and cheek tone.<\/em> The light teasing directed at other glasses manufacturers is balanced by a self-deprecating tone and an elegant and sober vision of the business.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding margin \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-medium-padding bottom-medium-padding margin full-width \">\n<div style=\"padding: 30px 10%; position: relative; background-color: #0a0a0a;\">\n<p><iframe loading=\"lazy\" title=\"Sensee - Les lunettes\" src=\"https:\/\/player.vimeo.com\/video\/380018810?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A5 gets cheeky and creates \u201cNo bullshit marketing\u201d. <\/p>\n","protected":false},"author":1,"featured_media":11125,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sensee. 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